Can Pinterest Benefit Your Small Business?

At first glance, Pinterest seems like just yet another social media site. The neatly-designed grid allows users to “pin” and “like” visually-appealing images. They appear on virtual bulletin boards that users can rename and edit into categories such as “favorite places and spaces,” “products I love,” and “for the home.” Many people share recipes and organize wedding plans on Pinterest. They also showcase their inner tastmaker, hobbies and artist. Essentially, the Pinterest platform is a collection of “best kept secrets” and beloved retail items. Conveniently for the loved brands, both big and small, Pinterest users have voluntarily agreed to promote products and services for free.

The professional possibilities for a Pinterest profile are promising—especially for small business owners and entrepreneurs. Graphic and interior designers, photographers and illustrators have already begun pinning their work to craft sample storyboards, palates and mood boards that display their products and services, while also exhibiting their personal style, aesthetic and personality. When presented like a portfolio, Pinterest is a great tool for potential clients and referrals to check out a vendor prior to contacting them for work.

It’s a great way to show inspiration, and is also good for seeing what direction my tastes in style has taken. I use Pinterest for seeing what other people are interested in, what colors people are drawn to, and what products they love.